2. Drive: The Surprising Truth About What Motivates Us This book talks about Motivation 3.0 and discusses the three critical elements of Motivation 3.0: Autonomy, Mastery, and Purpose. As a computer scientist in a world-class research lab, I completely agree with the importance of intrinsic motivation for highly creative work for myself and those I work with. It is really important for organizations and individuals to understand how to provide such an environment at work and at home. The author also provides good reference materials online worthwhile to check out.